Our Philosophy

Our philosophy and our business model have always been to produce premium pet food at an affordable price. Because we believe every pet, from purebred show animal to shelter puppy or kitten, is worthy of the best nutrition.

In order to provide the highest quality ingredients and products at an affordable price, we’ve developed unique relationships with our suppliers. Being privately held, we can look beyond short-term, quarterly shareholder results and enter into long-term agreements with our vendors. These long-term arrangements with our vendor-partners have led to preferred pricing, vendor loyalty, and a steady supply of quality ingredients for Diamond.